BUSINESS LINE
OUR CLIENTS
PUBLIC RELATIONS
E-MAGAZINE
EXPANSION PLANS
 

Public Relation Policy

 
Situation Analysis:
  1. AMBO Group is one of the reputed Export House, operationally synergistic and having logistically stationed production units including an organic "Tea Garden" in the states of West-Bengal, Assam and Odisha. The production units are engaged for production of exportable commodities with an attention for domestic market as well. Branded segment of the product range is mainly for the domestic market targeted for retails. Some of the brands developed on behalf of export clientele are also within the range.
 
Group companies and the respective branches across India have been synergistically linked for greater coordination and collective objective of growth and steady appreciation in bottom line.
CSR activities are ongoing process that includes assistance to school students, Health Centre and other assistance to development. An unusual CSR that would draw attention is for Artists and Artisans. AMBO organizes exhibitions works of upcoming artists and artisans.
CSR activities are ongoing process that includes assistance to school students, Health Centre and other assistance to development. An unusual CSR that would draw attention is for Artists and Artisans. AMBO organizes exhibitions works of upcoming artists and artisans.
Present PR status:
 

Despite international status, recognized credentials, substantial standing and the given perspectives the Company had abstained from extensive mass media exposure. The corporate communications and measures for organizing structured public perception had remained below average. The currently achieved public perception "AMBO is a good group" syndrome is non descriptive and lacks the penetrating drive but this syndrome would be employed to an advantage with proper manifestation of inherent strengths

Core PR objective for AMBO would be intangible asset generation while focus would be on the following coordinates.
 
Improvement oriented
Clearly defined
Measurable
Attainable
Expectation based programmes