Over the years hydrogenated oil better known as "Vanaspati" has been accepted as a reliable means of cooking food. We at AMBO Group assure to delight our customers with "taste and flavour". The Group today enjoys a formidable position in manufacturing of pure Vanaspati, which is used as a cooking medium in most of the families in our country especially in the rural belt of whole India. When you use "Vanaspati 2000", as a cooking oil, you can be well assured of getting the supplements of your daily protein and vitamin requirements.
Vanaspati 2000 is a mass segment brand of in consumer & bulk packaging. It was launched in Kolkata in 2000. Today this brand is catering to the Entire East & North East India, i.e. West Bengal, Orissa, Jharkhand, Bihar, Assam etc.
It is available in several pack sizes starting from 200ml, 500ml, 1.0 Litre, 5.0 Litre & 15 Kgs.
Vanaspati 2000 is marketed through Redistribution Channels, managed by company hired sales force. They are mainly distributed in the market through Whole Salers / Distributors / Stockists / Modern Trade Distributions. Currently there are more than 10 sales staff working for developing the market of this brand.
Continuous ATL & BTL activities are done to promote this brand. Regulars adverts in local news papers are given, hoardings & kiosk are also put in targets areas, electronic media like Radio & TV adverts are done for advertising and publicity of this brand. Targets incentives, schemes and prizes are given to the Distributors / Retailers to boost sales. POP's are supplied to retailers for constantly reminding the customers to buy this brand.
Manufacturing, Packaging & Quality Control: 'Vanaspati 2000' products are manufacturing & packed in the facilities of Swastik Refinery Pvt. Ltd in West Bengal. Strict quality control and hygiene measures are taken, keeping in mind the requirements of the local govt. and food dept. regulations. |
