All Happy Heart products are low in saturated fats, rich in natural vitamin and provide 100% purity, they bring out the true taste of good food while making it light & easy to digest.
HAPPY HEART is marketed through Redistribution Channels, managed by company hired sales force. They are mainly distributed in the market through Distributors / Stockists / Modern Trade Distributions. Currently there are more than 20 sales staff working for developing the market of this brand.
Continuous ATL & BTL activities are done to promote this brand. Regulars adverts in local news papers are given, hoardings & kiosk are also put in targets areas, electronic media like Radio & TV adverts are done for advertising and publicity of this brand. Targets incentives, schemes and prizes are given to the Distributors / Retailers to boost sales. POP's are supplied to retailers for constantly reminding the customers to buy this brand.
Manufacturing, Packaging & Quality Control: HAPPY HEART products are manufacturing & packed in the facilities of Swastik Refinery Pvt. Ltd in West Bengal. Strict quality control and hygiene measures are taken, keeping in mind the requirements of the local govt. and food dept. regulations.
We have plans to launch this brand in Pan India by 2013, catering to the citizens of all the cities and states of this country.
Our mission is what it's slogan says "where ever there is cooking, there is HAPPY HEART". We want it to reach, each and every household of India. |
